Agency, Transparency, And Control: Unsolved Problems With Server-side Tagging

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/analytics/agency-transparency-control-unsolved-problems-server-side-tagging/ I have been a strong supporter of server-side tagging, in particular Google’s server-side tag management solution. I admire the way it seeks to readjust the balance of control that typically has been in favor of the marketing vendors […]

Content Analysis With GA4, BigQuery, R, Sheets, And Data Studio

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/analytics/content-analysis-using-ga4-bigquery-r-google-sheets-data-studio/ This is a guest post – the first one in a long time! The foreword and summary are written by me, Simo, and the rest is by my esteemed guest author. How fortunate was I to have been […]

#GTMTips: Use GA4 Schema In Universal Analytics Ecommerce

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/gtm-tips/use-ga4-schema-in-universal-analytics-ecommerce/ With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write articles about it. However, a recent update to Google Tag Manager is an interesting one and should provide […]

One Tag To Rule Them All: Introducing The New Google Tag

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/analytics/one-tag-rule-them-all-introducing-google-tag/ For the longest time, Google has been working towards consolidation of their products to build a unified tagging platform. Products that are instrumented (or associated) with “tags” would fall under this umbrella. These comprise tools like Google Tag […]

#GTMTips: Preflight Requests in Server-side Google Tag Manager

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/gtm-tips/preflight-requests-in-server-side-google-tag-manager/ With certain types of HTTP requests, the web browser might first dispatch a request with the OPTIONS method, also known as a preflight request. The purpose of the preflight request is to “check” with the web server that […]

#GTMTips: Preview Requests In Server-side Google Tag Manager

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/gtmtips/preview-server-side-google-tag-manager/ Server-side Google Tag Manager has an excellent Preview mode, which lets you inspect incoming requests, monitor the event data object, view console messages, and identify outgoing requests, among other things. To enable this Preview mode on the web, […]

#GTMTips: Setup IAM For Manual Installation Of Server-side GTM

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/gtmtips/setup-iam-manual-installation-server-side-gtm/ If you want to manually install server-side Google Tag Manager on App Engine in the Google Cloud Platform, you are of course welcome to do so. The main benefits of doing this are that you get to choose […]

Enrich Server-side Data With Cloud Firestore

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/analytics/enrich-server-side-data-with-cloud-firestore/ With asynchronous variables recently released in server-side Google Tag Manager, it’s time to dig into data enrichment flows using another release from the Google team. * drum roll * We have a new Google Cloud Platform API! It’s […]

Asynchronous Variables In Server-side Google Tag Manager

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://www.simoahava.com/analytics/asynchronous-variables-server-side-google-tag-manager/ OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container, introduced the capability to […]