Prepare for the future with Google Analytics 4

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ Improve ROI with data-driven attributionUse data-driven attribution to analyze the full impact of your marketing across the customer journey. It assigns attribution credit to more than just the last click using your Analytics data, and helps you understand […]

Use these tools to boost Web Stories performance

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/google-for-creators/use-these-tools-boost-web-stories-performance/ Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand […]

It’s time for a new EU-US data transfer framework

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/around-the-globe/google-europe/its-time-for-a-new-eu-us-data-transfer-framework/ If you rely on an open, global internet, you’ll want the European Union and the U.S. government to agree soon on a new data framework to keep the services you use up and running. People increasingly rely on […]

Future-proof your measurement with the new Google Analytics

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/products/marketingplatform/analytics/future-proof-your-measurement-new-google-analytics/ Now is the time to build the measurement foundation your business needs to succeed in the future. Learn how the next generation of Google Analytics, Google Analytics 4 properties and the new Google Analytics 360, will help you […]

Meet your marketing objectives with the new Google Analytics

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/products/marketingplatform/analytics/meet-marketing-objectives-with-new-google-analytics/ Data-driven attribution improves marketing ROI by helping you make smarter decisions about where and how much to invest, and as a result, drive more conversions for less cost. With its use of machine learning, data-driven attribution is a […]

Get privacy-safe customer insights with Google Analytics

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/products/marketingplatform/analytics/get-privacy-safe-customer-insights-google-analytics/ We want to make the new Analytics experience as intuitive to navigate as possible, so you can discover key insights with unprecedented speed and ease.  In a new modular left navigation, we’ve organized important use cases into workspaces […]

412 Food Rescue uses the new Google Analytics to cut reporting time by 50%

All opinions expressed are those of the respective author unless written by Quality Analytics. Original Source: https://blog.google/products/marketingplatform/analytics/412-food-rescue-cuts-reporting-time-new-google-analytics/ “In order to recruit more volunteers, we needed to know where people were learning about 412 Food Rescue,” Swaney says. With a view of user engagement across platforms and devices,  412 Food Rescue was able to easily discern […]